Gen Z insights for retailers
There’s no shortage of assumptions about Gen Z: how they shop, whether they visit the high street, and the platforms they supposedly live on. But what do they really think?
In this short video, we hear directly from Gen Z voices and explore their real views on shopping, media habits, and brand engagement. Backed by YouGov data, it reveals surprising truths that challenge stereotypes and uncover new opportunities to connect with this audience.
We have access to YouGov Profiles, giving us the ability to explore every aspect of Gen Z’s behaviour and attitudes. Want to know what they think of your brand and how to reach them? Get in touch.
Be Addressable is delighted to have been awarded IPA Effectiveness Accreditation 2025-2027.
Be Addressable is delighted to be one of just 40 UK agencies awarded IPA Effectiveness Accreditation 2025 and we are probably one of the newest and certainly the only addressable advertising specialist.
We’ve seen first-hand how powerful addressable campaigns can be – when they’re built on the right foundations.
