About us

An agile, award-winning media agency that improves media performance through audience and location intelligence.

The Be Addressable team with clients at an industry event
IPA Effectiveness
Accredited
Who we are

Be Addressable was founded on a simple premise: media spend should drive commercial results , not just reach targets.

We combine proprietary data tools, real audience intelligence and integrated channel planning to deliver media that works.

We're agile, transparent and obsessive about commercial performance – and we have the awards and results to prove it.

See the results
Our commitment

What you can always expect from us.

More about what makes us different
1

We never stand still.

The media landscape doesn't stop evolving, and neither do we. We invest constantly in our data tools, partnerships and thinking, so our clients always have the best available intelligence.

2

Total transparency.

Your trust is our most important asset. No hidden mark-ups. No opaque processes. No conflicts of interest. You always know where your money is going and why.

3

One metric that matters.

Commercial performance. Not impressions, not reach, not sentiment. Everything we do serves one goal: growing your business.

The team

The people behind the results.

Rachel Hall

Rachel Hall

Managing Director

LinkedIn
Charlie Makin

Charlie Makin

Strategy Director

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Paola Orioli

Paola Orioli

Client Director

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Vanessa Lenton

Vanessa Lenton

Business Director

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Ian Goodliffe

Ian Goodliffe

Data Analyst

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Helen Jeremiah

Helen Jeremiah

Non-Executive Director

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Talk to our leadership

Speak to the people who run the agency.

Rachel Hall

Rachel Hall

Managing Director

Charlie Makin

Charlie Makin

Strategy Director

Our partners

Supported by a network of specialist partners.

CACI YouGov Circana Footprint Passion Digital Unifida Studio90 Treacle7 Herdify RadicalPath Cavillary
Let's talk

Make your budget punch above its weight.

Book a 30-minute demo and we'll show you exactly what we can see about your market.

Recognised for results
Direct Commerce Awards 2025 winnerIPA Effectiveness AccreditedThinkbox TV Planning Awards winner 2023Thinkbox TV Planning Awards finalist 2022Thinkbox TV Planning Awards finalist 2021Thinkbox TV Planning Awards winner 2019JICMAIL Platinum PartnerIPA AcceleratorSMA member