Real campaigns, real numbers – and the thinking behind them.
A store-by-store sales analysis identified two core customer groups and their hotspots. We knew where they shop and what they buy, so we targeted mass media around specific stores.
Postcode-sector targeting kept every channel and every pound inside Airband's service areas. As performance proved out, we scaled from a single channel to a fully integrated mix – budget and ambition grew together.
Read the full case study →We cross-referenced Knight Frank's own postcode data with Land Registry and CACI profiling to find where untapped market potential was highest, then concentrated media only where it mattered most.
Addressable TV and Out of Home targeted the households and areas most likely to buy premium gin.
Read the full case study →Book a 30-minute demo and we'll show you exactly what we can see about your market.
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