Reaching affluent gin lovers.
How addressable TV and Out of Home put a premium gin brand in front of the right households – and the right stores.
Standing out in a crowded premium market.
Silent Pool Distillers is a premium gin brand, admired for its distinctive bottle design and artisanal quality.
Competing in the crowded premium spirits market, Silent Pool needed to build awareness among affluent consumers, while driving measurable sales and supporting retail distribution.
The right people, in the right places.
From the outset, our aim was to connect Silent Pool with the right people in the right places. Using fused YouGov and CACI data, we built a clear picture of their audience, identifying the postcode sectors and lifestyle clusters where premium gin buyers were concentrated.
We shaped a precision-led plan that balanced brand stature with commercial impact, combining targeted broadcast environments with high-impact presence in the everyday journeys of premium shoppers.
Broadcast stature, point-of-purchase impact.
Data-driven planning
Identifying the lifestyle and retail hotspots where premium spirits buyers live and shop.
Full-service delivery
Including managing Clearcast approval to ensure a smooth entry into TV advertising.
Sky AdSmart
Hyper-local addressable TV delivering Silent Pool directly into affluent households in high-index sectors.
Premium OOH
Activations near Waitrose stores, creating immediate visibility and driving consideration at point of purchase.
Sustained performance uplift across the partnership.
Silent Pool’s partnership with Be Addressable has been instrumental in transforming media precision into tangible growth.
“ We completely buy into the Be Addressable approach. ”
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