ADDRESSABLE TV
Maximise your reach and impact with addressable TV campaigns
“TV isn't dead, it's just having babies”
Lindsey Clay - CEO of Thinkbox
TV VIEWING IS EVOLVING
What we watch on our TV screens and how we watch it has changed massively in recent years.
It continues to be a powerful, impactful tool for advertisers. The explosion of targetable capabilities in recent years means the addressable opportunities are better than ever before.
We watch nearly 4 hours of TV a day
It’s a central part of our culture, driving emotional engagement and social connection
TV is consumed in 97% of the UK
Viewing on a TV screen is avidly consumed in nearly 97% of UK households every week.
Smart TVs are now widespread
Smart TV ownership has increased rapidly, you’ll now find a Smart TV set in over three quarters of UK Households
Streaming is now mainstream
71% of the UK watch streamed content
The addressable approach enables you to reach your most valuable audience in a highly targeted way.
We’ll help you find the best targeting route for you. Whether you have valuable 1st party data or we select from the smorgasbord of robust data-led targeting options through leading data sources. We can choose by age, affluence, location, lifestyle attributes, retail purchase history and many other factors. We’ll ensure your ads are reaching the most relevant audiences to drive maximum engagement.
Growing your business with TV has never been more affordable even with a small budget
You can benefit from TV’s brand building exposure in a far more targeted, cost-effective way than ever before. This is the beauty of Addressable. To find out more about how Addressable TV can help you grow your business
