Be Addressable achieve IPA Effectiveness Accreditation

Be Addressable is delighted to have been awarded IPA Effectiveness Accreditation 2025-2027.

We are genuinely proud to win this accreditation because it validates the work we do every day: helping clients unlock measurable results through first-party data and addressable media.

Addressable media is becoming essential for brands with focussed customer profiles or geographically-defined audiences. It brings the performance and accountability once reserved for mega budgets to clients of all sizes.

Since launching just 18 months ago, we’ve:
• Partnered with Airband from day one.
• Delivered a major consultancy project for a national home delivery brand.
• Won the first advertising campaign for the UK’s biggest wine brand.
...and we have exciting new wins in the pipeline.

We’re proud of how far we’ve come, and we’re only just getting started.
If you’d like to see our effectiveness credentials and explore how we deliver advertising performance on any budget, let’s talk. 


https://uk.themedialeader.com/record-44-agencies-awarded-ipa-effectiveness-accreditation/

November 5, 2025
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November 5, 2025
We are proud to share that Be Addressable has won the 2025 Direct Commerce Award in the TV & Video category for our effectiveness-led Addressable TV campaign with Airband.
September 8, 2025
Be Addressable is delighted to be one of just 40 UK agencies awarded IPA Effectiveness Accreditation 2025 and we are probably one of the newest and certainly the only addressable advertising specialist.
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