Be Addressable Appointed to Manage Media for La Vieille Ferme in the UK
We are delighted to announce that Be Addressable has been appointed to handle media planning and investment for La Vieille Ferme, one of the UK’s most successful wine brands.
Known affectionately as “The Chicken Wine”, La Vieille Ferme has seen remarkable growth in 2025, increasing sales by more than 50% to reach £156 million. It is now the fourth-largest wine brand in the UK, a testament to its wide appeal and consistent quality.
La Famille Perrin has partnered with Be Addressable to advise on paid media strategy and to deliver a campaign designed to reach an even broader audience. The upcoming activity will run across cinema, addressable AV, and out-of-home channels, combining data-led precision with creative storytelling.
This appointment marks the start of an exciting journey to introduce The Chicken Wine to more consumers across the UK and to support the continued growth of other brands within La Famille Perrin’s portfolio.
Creative assets were developed in the United States by The Shipyard, with global strategic direction led by The Heart Monitors.
