Be Addressable Wins at the 2025 Direct Commerce Awards

We are proud to share that Be Addressable has won the 2025 Direct Commerce Award in the TV & Video category for our effectiveness-led Addressable TV campaign with Airband.

This award highlights what we stand for: turning precision targeting into measurable growth and demonstrating that when media is accountable and addressable, it delivers real business outcomes.


Our collaboration with Airband focused on results that could be seen, measured, and proven. By combining data-driven precision with creative excellence, we showed how addressable TV can drive genuine commercial impact.



A sincere thank you to Airband and to our brilliant team for bringing effectiveness to life on screen.

Here’s to continuing to show what happens when accountability meets creativity.


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