Airband has launched its first-ever linear TV campaign
Be Addressable is delighted to be one of just 40 UK agencies awarded IPA Effectiveness Accreditation 2025 and we are probably one of the newest and certainly the only addressable advertising specialist.
After years of working together, Be Addressable has helped Airband evolve from a local hero brand into a recognised challenger across multiple regions. From early success with addressable TV, digital video, and data-led targeting, this step into linear TV builds on that foundation, allowing Airband to reach broader audiences in their key heartland areas.
This regional launch represents more than just airtime. It’s about Airband continuing to grow visibility, challenge the big players, and strengthen their reputation for connecting communities with ultrafast broadband.
At Be Addressable, we’re proud to support this next chapter, helping Airband take bold steps forward with confidence and impact.
Be Addressable is delighted to have been awarded IPA Effectiveness Accreditation 2025-2027.
There’s no shortage of assumptions about Gen Z : how they shop, whether they visit the high street, and the platforms they supposedly live on. But what do they really think?
We’ve seen first-hand how powerful addressable campaigns can be – when they’re built on the right foundations.
